A good presentation of the product is essential in order to keep consumers and get more. Bread, onions or bacon are some accessories that a typical McDonalds burger may contain. But, did you know that cotton and pins are used in adverts of this company? By using this materials, burgers look bigger, more colorful and more attractive to consumers.
"Real food, but not really", is a trilogy produced by Minhky Le. Here, he visually shows us techniques used by companies in order to make a product more attractive. He focuses on three products: burgers, ice-creams and drinks.
Not only do tricks consist in manipulating the product, but they also deal with colors. Have you ever thought why do fast food companies always use red in their logos? The answer in simple: scientific studies have shown that warm colors (like red or yellow) activate our hunger and grab our attention.
Finally, I have to say that, although these tricks seem misleading, they are not illegal, so we will have to get used to watching these manipulated food.