Food Advertising Tricks

We see and hear adverts of fast food companies such as McDonalds or Burger King everyday and in all types of media (TV, newspapers,...). In the majority of them, we can see a huge burger, ready for consumption, what is a temptation for people who are hungry and need something to eat. However, what people do not know is the fact that in most of those adverts,  what seems food is not really food. Moreover, in some images of the product you will not see any piece of food. In this post I will explain some tricks companies use in order to manipulate food.

A good presentation of the product is essential in order to keep consumers and get more. Bread, onions or bacon are some accessories that a typical McDonalds burger may contain. But, did you know that cotton and pins are used in adverts of this company? By using this materials, burgers look bigger, more colorful and more attractive to consumers.

"Real food, but not really", is a trilogy produced by Minhky Le. Here, he visually shows us techniques used by companies in order to make a product more attractive. He focuses on three products: burgers, ice-creams and drinks.

Not only do tricks consist in manipulating the product, but they also deal with colors. Have you ever thought why do fast food companies always use red in their logos? The answer in simple: scientific studies have shown that warm colors (like red or yellow) activate our hunger and grab our attention.

Finally, I have to say that, although these tricks seem misleading, they are not illegal, so we will have to get used to watching these manipulated food.