Tomorrowland: the best event in terms of Marketing

Tomorrowland is a electronic music festival that takes place every year in Belgium. The first edition was in 2005, and in only 10 years of existence it has been considered as the best music festival in the world. This year, more than 500,000 people have gone there, from different countries all over the world. But, has Tomorrowland achieved its fame only because of the DJ's?

The answer is no. Tomorrowland wouldn't be the best festival without their marketing strategies. The festival came up with new marketing tools, and it has reached the top thanks to them:

1. Strong Brand Image: the catchword of the festival is: "Yesterday is History, Today is a gift, Tomorrow is Mystery." Everyday a castle of fireworks is projected, and the scenery seems that has been taken out of a Hollywood film, needing months of construction.

2. Videomarketing: after the festival, Tomorrowland makes a video where the best moments of the festival appear. It is called the Aftermovie, and these videos reflect the feeling that you will have a great time in the festival, trying to convince more people to go the following year. More than 25 million people have watched last year's aftermovie. The videos are released as if they were films.

3. Social Networks: 2.2 million fans on Facebook, more than 150,000 followers on Twitter and more than 350,000 subscribers are proofs that show the magnitude of the festival.

In my opinion, no one knows how to promote itself better than Tomorrowland does.