Music in Advertisements

We see many advertisements everyday. And, in the majority of them (almost in all of them) we can hear a song while we see the promoted product. This is not something casual: companies study and analyze what type of music should they put in their ads.

Publicity and music have always been a useful binomial, and it has achieved success in all marketing strategies where it has been employed. Some analysts that have studied the relationship between marketing and music say that 90% of ads in TV are associated with any of music or melody. In fact, any television advertising that wants to ensure success must be complemented with a melody.

We can distinguish between 2 types of music that can be used in ads:

- Library music: songs that already exist. Publicists must pay rights to use them. Example: "Hugo Boss"
- Jingles or corporate music: an advert where main characters sing, and the main topic of the invented    song is the product. Example: "Natillas Danet"

A suitable song can achieve the transformation of a standard product into something special and attractive to the consumer. Moreover, advert songs are a good way to know a product and be interested in it. For example: who hasn't ever sung the famous Cola-Cao song (Yo soy aquel negrito...)?