A T-shirt made of recycled plastic

On November the 26th, Real Madrid played a soccer game against Sporting de Gijón, a match corresponding to the Spanish League. Everything seemed as usual, but there was a special detail that made this match unique: Real Madrid t-shirts were made of recycled marine plastic.

Adidas is the brand that sponsors Real Madrid's clothes, and, collaborating with the firm Parley, it has launched a campaign that tries to raise awareness about the problems of pollution. As a part of this campaign, two of the most important football teams of Europe sponsored by Adidas (Real Madrid and Bayern Munich) wore recycled T-shirts.

In the neck of the T-shirt we can read a sentence: "For the oceans". According to recent studies, more than 250,000 tons of plastic are thrown to seas and oceans, and the animals that live there are affected by this problem. Millions of them die every year.

This campaign that Adidas has just designed can be included into the Marketing 3.0, because the aim of this operation is not just increasing sales, but focusing on values and society. Adidas may be seen now as a company concerned in global warming and pollution, and it will carry along a strong position in the market.