Political marketing

Not only does marketing exist in selling products or services, but it also appears in politic. Electioneerings have been always related with big meetings and advertising posters, but nowadays they are introducing more and new elements with the goal of achieving better results. In this post I will explain some of those new factors that politicians must take into account when they want to get better results.

1. Social Networks

Social networks (such as Twitter or Facebook) are essential if you want to "connect with voters". But we must remember that, as they can be fundamental in achieving new voters, we can lose some of them if we don't use them correctly. Politicians should take into account that the number of followers or the number of "likes" don't mean potential voters.

Joan Roselló, who is the director of Public Affairs Experts S.L, argues that "being in social networks doesn't mean winning elections, but without them we can't win."

2. Interviews

More than advertising, conceding interviews in different communication media is essential. Politicians or parties that decide not to speak with certain journalists or channels usually have a bad image.

3. Closed to people

"Looking to voters' eyes, hearing them and knowing their names is crucial" Joan Roselló remarks. 

Being close to people hasn't been a usual technique until the last few years. But now, people is fed up of hearing politicians, they just want to talk with them. This is known as "Proximity Policy", and is being more common in Spanish politicians.

4. Think before acting

I have talked about this before in this post, but I would like to conclude that we can't go back in social networks: any tweet or any comment will be in the cloud forever. It is also important to be clear and don't lie in messages, because we can anger possible voters.